Product promotional videographer for Vancouver brands: Jane The Brand story
Guess you could say SmallFish Media has been on a bit of a heater lately. We were hired once again as a product promotional videographer—this time by Jane The Brand, a Vancouver-based handbag accessory brand that turns bag charms and micro bags into bold little pieces of personality. Their designs are all about self-expression, with fun, fashion-forward charms and accessories that are made to stand out, not blend in.
For this project, the brief was simple but ambitious: create a scroll-stopping Instagram video that shows off Jane The Brand’s latest pieces, tells the story of the founders, and captures the energy behind the label. Jane The Brand is women-founded, Canadian, and built around the idea that accessories can be tiny works of art—bold, elegant, and just a bit fearless. As a Vancouver product videographer, that’s exactly the kind of brand we love working with: clear identity, strong visual language, and products that look incredible on camera.
What made this project even more interesting was their collaboration with The Jilly Box—a highly sought-after seasonal subscription box curated by Jillian Harris and her team, featuring Canadian, often women-owned brands that align with values like quality, style, and intentional living. Jane The Brand created new, collaboration-specific pieces for this partnership, and our job was to build a product video that highlighted those designs while still feeling true to both brands. On set, we focused on movement, light, and texture: close-up shots of the charms catching the light, slow pans across styled handbags, and clean compositions that would sit perfectly in a Reels feed. The goal wasn’t just to show “what it looks like,” but to give viewers a feel for how these pieces fit into their everyday style.
As a recognized company for product videos in Vancouver, we treat every shoot like a mini brand documentary. Our process is always the same: understand what the company does, where the idea came from, how the product is made, and what kind of image they want the world to see. Then we translate that into tight, purposeful product videography and supporting stills from our product photographer—content that works for Instagram, email campaigns, and beyond. SmallFish Media has earned its place as a go-to promotional product marketing company for Vancouver brands, producing product videos and launch content for businesses that want more than just “pretty visuals.” If you’re building something worth showing off—whether it’s accessories, tech, lifestyle, or something totally different—we’re ready to help you tell that story on camera.